Originally published at BostInnovation.com

I’ve been meaning to write something on the question of being one’s full, authentic self online—specifically on Twitter–for a while now. When I say being one’s full self, I’m not suggesting we share everything and anything on Twitter. I’m more interested in questions like: How much information is too much information to share? Should I aim to strike a balance between my personal and professional interests or is it better to keep these two worlds separate? How often should I chat with people via Twitter? When is tweeting about one’s own work informative and helpful and when is it plain old, unattractive self-promotion?

I’ve thought about all of these questions quite a bit since falling in love with Twitter a little over a year ago. I’ve also learned a lot about wise Twitter behavior by following some pretty stellar people, most of whom are leaders in their fields with pretty large followings.

Here’s what I’ve gathered:

Be honest about who you are and what you’re interested in. For those of us who use Twitter for business, it’s tempting to want to tweet all the time about that one project we’re working on currently. Most people don’t want to follow people who are all business, all the time though. Do you?

Read the full article »